
Is this your life?
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missing waves and trips because of work commitments, hectic task lists and deadlines, last minute meetings?
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cancelling dawnies, because someone needs your help urgently, and evening sessions because, despite going to work early, your now have to help someone else, pick up the kids, go shopping, fix something, or attend another pointless school meeting?
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your lack of surf time is causing stress, frustration and anger and negatively impacting on your work, those you love, your mental and physical health and your enjoyment of life?
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something to change for you to be the person your family needs you to be and the person you want to be?
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Are you?
A senior manager or executive who surfs, who wants to:
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work less?
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surf more?
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stop missing sessions, swell, and trips?
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spend more time with your family kids, whilst the kids are young?
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build shared memories, together, with your family and friends, before it's too late?
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be fitter, stronger, happier, healthier, less angry and less stressed and around for longer, for those you love?
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live closer to your surf dream, whilst you still can?
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It's never too late
It's not life stopping you surfing, it's the decisions you've made in life, and continue to make, every day!
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To re-visit, and change, those decisions and choices, and to re-shape your life into the life you want, now,
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To make decisions that give you time to surf,
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To choose to feel good about deciding to surf, to say yes and take those dream trips, score those dream waves,
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Good about saying no to the endless list of requests and tasks and chores and commitments,
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And even, to choose to feel good about working, and doing chores, and not surfing, sometimes, especially if it's flat!

Surfers Life Club Membership
If you are a senior manager who surfs, and wants to
work less, and surf more,
to find more time
more waves
to change your life
and start living closer to your surfing life dream!
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Join the club
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Surfers Life Club
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Find clarity about what’s really important to you,
The stoke and motivation to change your life,
Powerful strategies, mindset tools and techniques to help you overcome your specific challenges,
The support of other surfers, like you, who face similar challenges to you,
and are working, together, to overcome them,
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The Surfers Life Club Membership Program
offers access to the powerful tools and techniques developed and refined through the bespoke, one on one, proven and highly successful signature Work Less, Surf More Program.
Surfers Life Club Membership is aimed at surfers who wish work more independently, but benefit from expert help and peer to peer support, to made slower, gradual changes to their lives, or maintain the Surf Life and Mindset they have already achieved.
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To find out more, book a strictly private and confidential
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Complimentary Surf Strategy Session
with me, now!
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What surfers say...
“It’s helped me to re-prioritise my life, and dedicate time to what’s really important to me.”
“I just surfed for the first time in 9 years! So stoked!“
“I decided that high pressure job was killing me, slowly but surely, and have walked away from it!”
“I’ve changed my role, stepped back a bit, it’s someone else’s problem now, and I’m free to surf!”
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"I finally did it Steve !!! Thank you"
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What's included:
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A structured, proven, and bespoke Surfers Life Action Plan - to help you clarify where you want and who you want to be, by when, what needs to change, and what you need to overcome to make it happen!
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Surf Life Mindset Modules, covering topics such as:
Effective Surf Life Goal Setting, Overcoming Surf Life Challenges, Building a Confidence, Shifting Focus and Perspectives, Overcoming Self Doubt, Solution Based Thinking, Developing and Changing Surf Life Habits, Overcoming Fear, Persistent Resilience and many more!​
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Monthly Surf Life Mindset Masterclasses to discuss specific challenges and solutions to overcome them!
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Monthly Community Surf Life Coaching Sessions to discuss the The Surf Life Modules and help you apply them!
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Monthly Accountability Check Ins
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Monthly Stoke Sessions
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Templates and Worksheets
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E-books and resources
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DM support
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SLC Newsletter
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Work Less, Surf More Community Membership
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Discounts and priority access other Surfers Life Club products and services
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PLUS a private, exclusive, bespoke, 1 hour one on one
Paddle Out Session
with myself, Steve Gwenin, the Founder of Surfers Life Club, Work Less Surf More Academy Leader, and Executive Surf Life Coach,
to help you get started!
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To find out more, and explore your options, book a private and confidential
Complimentary Surf Strategy Session
with me, now!
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Surf Life Mindset Modules
We may think life is stopping us surfing,
but we rarely do we blame our minds.
We think its our work, our tasks, meeting, deadlines, responsibilities, our families and kids, our chores, the commitments we have made, our location, where we live, the conditions
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we may think it's too big, too small, too choppy, too windy, too busy
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And yet, if we can change our minds and our thoughts, we can our feelings, our decisions, and our actions
and surf more!
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Membership includes:
Surf Life Mindset Modules
covering ​a range of topics:
Effective Surf Life Goal Setting, Overcoming Surf Life Challenges, Building a Confidence, Shifting Focus and Perspectives, Overcoming Self Doubt, Solution Based Thinking, Developing and Changing Surf Life Habits, Overcoming Fear, Persistent Resilience and many more!​
by Surfers Life Clubs founder and expert Surf Life Coach Steve Gwenin
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to help you overcome your challenges,
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in surfing, work, and in life!
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Surf Life Mindset Masterclasses
Once a month, you'll be invited to a
LIVE Monthly Surf Life Mindset Masterclass
hosted by Surfers Life Clubs founder and expert Surf Life Coach Steve Gwenin
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Once a month Surfers Life Club Members meet to discuss a specific surf / work / life challenge, and how to use the monthly Surf Life Mindset Module help overcome it,
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and how you could use it to overcome
your own specific challenges!
In the Surf Life Master Classes we combine expert knowledge and peer to peer support to support each other.
Using real life examples, often from other members, we come together to pool our experience, discuss the Surf Life Mindset Modules in more detail, and our experience and results, and the challenges they've helped us overcome!
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Community
Surf Life Coaching Sessions
Surf Life Coaching helps you change your surfing life from where you are now to the surf life you currently only dream of. It helps you get clarity on the surf life you want, develop techniques and the determination to get there, helps you decide what to do and how to do it, supports you through your journey and holds you accountable to taking actions to achieve the surfers' dream,
working less, surfing more and living the surf life you want!
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The Monthly Community Surf Life Coaching Sessions are private, small group coaching sessions, hosted by Steve Gwenin, expert Surf Life Coach, Founder of Surfers Life Club and Community Leader at Work Less, Surf More.
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The exclusive sessions are 1.5 hours in duration, during which we discuss progress, challenges, mindset tools and techniques, and next steps.
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Accountability Check Ins
Surfer Life Club Membership gives you all the tips, techniques and strategies you need to make significant changes to your life and start living a surf life much closer to your own, personal, surfing dream.
But the tools and coaching sessions will not create changes in your life unless you use them.
The Monthly Accountability Checks Ins help ensure you do.
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Every month, you'll set a change related task or action, and surf action to complete! and report back on! Did you do it, did you face any challenges, and what will you do next? Did you surf, and how often? Step by step, paddle by paddle, we'll be there via to support you and help you head towards your goal
and a better Surfers Life!
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Stoke Sessions
Every month, you will be invited to a LIVE online Stoke Session, where Steve Gwenin, the founder of Surfers Life Club, interviews a surfer with a Surf Life story to tell, someone who has overcome, or is overcoming, a significant and specific Surf Life challenge.
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The sessions are 1 hour long, and start with a guest interview by Steve Gwenin, followed by a 20 minute Q and A with Steve Gwenin and the Special Guest.
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Former guests have been Nik Strong-Cvetich, the CEO of Save the Waves, professional big wave surfer Matt Bromley, and Danny "Half-Full" Tear, who overcame a stroke to surf in the European Body Surf Championships, and Will Foster and Liam Morgan from The Mindful Surfer Podcast.
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The sessions are recorded, and sent to those if your too busy, hopefully surfing, to make it!


How does it work?
Surfers Life Club Membership is aimed at surfers who wish work more independently, but benefit from expert help and peer to peer support, to made step by step changes to their lives, or maintain the Surf Life and Mindset they have already achieved.
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The starting place is a Complimentary 1.5 hour Surf Strategy Session. We'll get specific about and gain clarity on how often you surf currently, want to surf, and what challenges you have or foresee.
Sessions are private and run online via zoom video calls.
If we both feel it's a fit, we'll let you join the exclusive club!
We'll book a 1.5 hour minute private, confidential, "Paddle Out Session," to help get you started. These offer an opportunity for us to more deeply explore into your specific situation, the challenges you face, the surf life that you want to live, and the goal you wish to set.
Thereafter, you will be sent monthly Surf Life Mindset Modules covering topics such as: Effective Surf Life Goal Setting, Overcoming Surf Life Challenges, Building a Confidence, Shifting Focus and Perspectives, Overcoming Self Doubt, Solution Based Thinking, Developing and Changing Surf Life Habits, Overcoming Fear, Persistent Resilience and many more!​
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You'll be invited to, private, LIVE Monthly Community Coaching Sessions hosted by Surfers Life Club founder and expert Surf Life Coach Steve Gwenin. The sessions are small group based, surrounding you with a small community of other surfers who are also facing ad working to overcome their own challenges, offering you the opportunity to learn from them and offer your own insights and experience.
During the session, we'll discuss your specific goals, check in on your progress, discuss your current challenges, tools and techniques and strategies that may help you, potential solutions and decide upon the action or actions you will take before the next session.
In between sessions, we'll support you via messages, and hold you accountable to completing the agreed steps by your self imposed deadline.
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In addition, you will be invited to the:
LIVE Monthly Surf Life Mindset Masterclasses, which discusses specific challenges and how to overcome them.
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LIVE Monthly Stoke Sessions, live interviews with surfers who who have overcome challenges to learn lessons from others who have been there and done it.
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In addition, there's templates and worksheets to help you track your goals, and progress, challenges and actions, additional resources and e-books, and a monthly newsletter,
and even more tips, strategies, stoke and peer to peer support and advice via our online surf community of surfers, who, just like you, who are all seeking to
Work Less and Surf More!
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What other surfers say
“From not surfing for over 6 months because I thought I didn’t have time, I am now surfing twice a week, relaxed about taking the time, and even relaxed when I choose not to! Thank you Steve!”​
“My life is different now, much better, and so am I if I am honest!”
“I thought we’d only be discussing surfing and work life balance, but actually it’s life, the tools help me get in the water more and enjoy it more but help me more at work and with kids at home!”
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“As a middle aged surfer having worked all over the globe, and gone through a recent divorce, I have been struggling to find direction. In just two sessions Steve was able to guide me to draw focus and hone in on what I really want to achieve in the second half of my life, and how I want to spend it."
“Sometimes we can overthink things and get confused about what our priorities truly are, sometimes we get bogged down, and need some expert coaching. I cannot recommend Steve enough, I am now much closer to living the life I truly want.”
“I can't recommend Steve and his services highly enough!”
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To find out more, and explore your options, book your private, exclusive, and commitment free
Complimentary Surf Strategy Session
with me now


Why I can help
My programs will get you surfing more, as often as you would like. If you follow them, you'll join the the lucky few who are living the dream and loving it!
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Experience
Due to my own life experience and journey, I focus specifically upon senior managers and executives who surf, and want to work less and surf more. I am a founder and CEO, a qualified and experienced Coaching Master, Mentor, Instructor and Train the Trainer, and combine my 20 plus years of experience and expertise from business leadership, organisational culture and change management, with my passion and experience as a surfer and father of 3. I have been there and done it myself, and drawn upon my own experiences in life to help hundreds of others do the same, and can help you achieve your surf dream too.
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Passionate
I am super passionate about helping people living the lives they should be living. I take a fun, family centric, and strategic approach to my surf life coaching, treating it as a fun change management project, applying business and coaching techniques, tools and processes, surf analogies, celebrating success, and ensuring surfing and surf related tasks are on the tasklist to build some grom stoke! I will hold you accountable to complete tasks, including surfing, and ultimately re-shaping your life so that you can and do surf more.
Proven
I am a global expert in this field. Through hundreds of conversations with surfers, I have identified the key challenges that stop us surfing and how to overcome them. I have spoken internationally at several conferences, on podcasts and been featured in international press. I have mentored and coached and helped other surfers about their challenges and how to overcome them, and am very proud of my success rate. I've lived the journey myself, and used my passion, knowledge and experience to help many others to achieve the goal of surfing more.
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What results can you expect?
The the Membership Program, you'll be motivated ad equipped with the tools and support to achieve step by step long term, sustainable changes to your life, and head towards surf lifestyle you are looking for. You will start surfing more, to whatever degree you truly desire. You will have developed clarity about what’s important to you, what you want from life, how you want to spend your time, and develop the mindset tools and techniques to achieve it. Ultimately, you will start living much closer to
the surfing life you dream of!


What's really stopping you?
Is it good value for money - How much will you spend this month, this year, in your life before you die, that does absolutely nothing to improve your quality of life or achieve life long memories? How much do you already invest in your future, in a house, a pension, your health? How much would you invest to look back on your life and be able to de peacefully, thinking that you made the most of it? The results are proven, we have testimonies, and current and other surfers that have worked with us that you can contact, to hear what they have to say. And you can pay 1 month at a time, so if its not working out for you, you can stop your membership, no drama!
Not enough money - money is often tight, especially at the moment, and thats why we have created a lower cost, flexible, community based program. You can pay month by month, and through the coaching, you can also find solutions to problems, there's always a way if it's what you want. What could you change, invest, compromise in your life, temporarily, say no to temporarily, to be able to say yes to leading the surf life you have always wanted? What could you sell? If your loved one was going to die unhappy unless you found the money, could you? Would they do it for you? Would you want them to? Then why not do it for yourself?
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Not enough time - if you are here, we know time is an issue for you. When will you have the time unless you take action to find it? When you are too old to surf, too unhealthy, or will you take an action now to start having the time you need. We run efficient programs, and offer a range of levels, durations (from 1 month to 12 months), and range of frequencies (from weekly to monthly), to make it as easy as possible, and possible for even the busiest of surf / work / family lives!
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Not the right time - When will it be the right time? Next week, month, year? When you are too old, or too unhealthy, or worse? Are you prepared to miss all those waves and times with your kids and family? There's never a perfect time, only a right time, and the right time is now. The sooner your start, the sooner you get where you want to be.
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I want to improve my surfing - to surf better, you need to practice. To practice, you need time. To get time, you need to change something. Our program compliments technical surf training and fitness programs, and our experts can help you guide you in those areas as well. We also offer discounts to our members for surf coaching if thats the direction you want to go in booking up a training program alone won't help you if you don't have the time or motivation to do it!
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Need someone else's blessing - we understand the wish to get someone else's blessing if your decision effects them. However, remember it's your life, you only have one of them, and it's your decision. Work out what you want first, why, what it means to you, and what it may mean to them. How will they benefit? Create a communication plan - prepare what you will say., how, and when and where, and how you will answer their likely comments or questions. If you need our help, we will be there to support you.

Take action now!
As we get older, we see and feel how quickly the days and years are passing. We finally start to know our time is limited. If you always wanted to live the surf dream, but got distracted by life, take action now. It’s never too late to do what you want to do, and be who you want to be.
Book your complimentary, commitment free, Surfing Strategy Session with me now to start finally living the dream!